Launched in 2000, the Pink Pony campaign is the Ralph Lauren Corporation's global initiative in the fight against cancer. It supports programmes that help ensure quality treatment and reduce inequalities in cancer care.
Worldwide, at least 25% of the sales price of each item in the Pink Pony collection is donated to an international network of cancer foundations; in Germany, the proceeds benefit the German Cancer Research Centre (DKFZ). The DKFZ is a registered foundation under public law. List of Foundations of the State of Baden-Württemberg: 14-0561.