Now
Dropping Today
The 5 Essentials
ÉVOIR by Alena Gerber
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ÉVOIR by Alena Gerber
Alena Gerber – model, mother and businesswoman – launches her first fashion brand ÉVOIR, creating five wardrobe essentials designed to style in endless ways.
Western-Chic
KAVAZI
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KAVAZI
With the new collection, KAVAZI brings Western influences to your autumn and winter wardrobe – clean lines, warm materials and subtle details give each look character. A long winter coat, wine-red suit and cozy knitwear, along with pieces featuring fringes, check patterns and a suede-like finish, effortlessly create your signature looks for the season.
By the girls who know
STUDIO SELECT
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studioselect
We believe every girl deserves to feel effortlessly cool. Studio Select makes trends personal, playful, and real – always with kindness at the core.
Paris Flow
millane
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millane
The new drop by millane captures the effortless charm of a Paris day with soft knits, tailored layers, and warm neutrals designed for polished, easy movement through the city.
LAYERING SEASON
CITA MAASS
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CITA MAASS
The new Fall/Winter collection by Cita Maass highlights your natural beauty and elegantly showcases your curves. From soft knits and flowing dresses to tailored jackets and modern trousers, find timeless autumnal pieces that make you feel amazing every day.
Zoe Wees drops
FIVE STAR GIRL
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FIVE STAR GIRL
FIVE STAR GIRL is Zoe Wees’ debut collection, bringing her signature look into the fashion world.
Mini skirts, baby tees, camouflage prints and rhinestone details fuse 2000s vibes with modern streetwear.
Boho-Chic
Kamila Sikl AW25
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Kamila Šikl
With Kamila Sikl’s new Fall/Winter collection, a season full of boho spirit begins. Soft knit sweaters and long cardigans accompany you through golden autumn days, while cozy jackets and knit accessories keep you warm when the temperatures drop. Explore the collection and find your perfect look for the season’s most memorable moments.
COURT CULTURE
noar studios
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noar studios
noar studios’ second collection blends sporty sophistication with old money vibes, featuring versatile pieces in navy, red, and cream, highlighted by a modern tennis set. For the campaign, Luisa brought her community together for styling, photos, and a friendly tennis match celebrating fashion and connection.
Everyday elegance meets Berlin nights
Hoermanseder AW25
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Hoermanseder
From late-night Spätis to taxi backseats – Marina Hoermanseder brings high fashion to Berlin’s streets. Sequins, velvet, faux fur, and standout denim styles make this drop a bold celebration of everyday femininity. With muted tones and burgundy highlights, the collection is designed for confident women who dress to feel sexy – no matter where the night takes them.
Timeless Everyday Essentials
hzl the label
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hzl the label
hzl the Label's debut collection features essential pieces that are a must-have for any wardrobe. The collection is easy to mix and match, can be styled in countless ways, and is designed to take you from morning to night.
Last Summer Lights
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Flow meets flair in Guido Maria Kretschmer’s latest: vibrant greens, soft florals and breezy silhouettes perfectly married to clean lines and subtle sophistication—designed for the woman who wears elegance with ease.
“Summer Feelings”
MYLAVIE by Sarah Harrison
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MYLAVIE by Sarah Harrison
Summer's hottest picks: Sarah Harrison just dropped the new MYLAVIE collection!Discover an exclusive selection of feminine looks, designed with an eye for detail, echoing Sarah's personal style – just perfect for city days, beach getaways, and ocean adventures. Your sunny side with MYLAVIE.
Next
Upcoming Drops
Starts in 9h 22m 32s
Glamour & Confidence
MYLAVIE by Sarah Harrison
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MYLAVIE by Sarah Harrison
The new MYLAVIE collection celebrates everyday elegance. Get ready for statement pieces that seamlessly integrate into your life. Every piece stands for effortless sophistication and carries MYLAVIE's signature. Discover the new collection now and live your luxe upgrade!
Starts in 5d 9h 22m 32s
Ruby Glow
millane
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millane
The new drop by millane moves effortlessly from day to night, with rich burgundy, deep browns, and soft neutrals setting the tone for pieces that balance warmth, elegance, and a touch of shine—perfect for everything from casual coffee dates to late-night cocktails.
Missed
Last Drops
Summer's getting colorful!
KAVAZI
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KAVAZI
Actress Chryssanthi Kavazi's new collection is finally here: 15 summery designs – featuring the comeback of the much-loved community favorites! – in classic Greek fashion. Feel the sun on your skin with light linen and cotton fabrics, while the beautiful color palette of pink and blue spreads pure joy. Now with KAVAZI.
Silent words, loud resonance
Today I did nothing
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Today I did nothing
The debut collection by French artist Thomas Lélu speaks volumes without saying a word: five minimalist streetwear designs printed with phrases – sometimes ironic, sometimes profound – that make you stop, think, and interpret. Discover the new collection now and imbue Lélu's expressive words with life!
It’s glam with attitude
MAKARIĆ
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MAKARIĆ
The new label by Insta-starlet and podcast host Tanja Makarić showcases femininity in all its facets: sometimes sporty, sometimes playful, sometimes utterly romantic. Here, elegant statements and clean essentials meet modern activewear – a truly authentic mix with an extra-girly vibe. Always fashionable, always trendy, always iconic – this is MAKARIĆ by Tanja Makarić!
Summer in the city
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
The new RÆRE Summer Collection by supermodel Lorena Rae celebrates ease without compromise. The result is a collection that reflects your personality at any moment, that moves and lives with you. Discover the RÆRE Summer Collection now.
Star by nature
irinassw
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irinassw
Check out the second collection from Romanian fashion blogger Irina Manea, serving authentic looks with a fierce city attitude – modern statements featuring leo prints that make you the queen of the urban jungle. Discover classic essentials and eye-catching highlights, play with wild patterns and stand out from the crowd – now with irinassw.
Summer is here!
De Roos
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De Roos
The new collection by influencer Michele de Roos infuses timeless essentials with a feather-light boho flair – just perfect for your next summer getaway! Discover tops, dresses, jeans, and skirts in airy materials, all bathed in a warm color palette and popped with sun-kissed accents. Shop now and capture the essence of your perfect summer lifestyle.
The fashion debut | For more self-love
RYC by Angelina Kirsch
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RYC by Angelina Kirsch
The new collection from TV host, author, and curvy model Angelina Kirsch is leaving outdated fashion standards behind: 18 modern summer looks that celebrate body positivity and give you the confidence to take your place in the spotlight. Discover a selection of classic staples and stylish highlights, shop your new fashion favorites and rock your curves with the new RYC by Angelina Kirsch collection.
Inspired by Provence: A lavender daydream
millane
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millane
Millane Friesen's second Spring/Summer drop takes you from city streets to the gardens of Provence, adding effortless French elegance to your wardrobe. Let enchanting dresses and cozy pyjamas spark your daydreams, while feminine details create exquisite accents. Discover the new drop now and lose yourself in the charm of French nature.
„Denim Waters”
MYLAVIE by Sarah Harrison
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MYLAVIE by Sarah Harrison
Inspired by deep blue waves, Sarah Harrison introduces her new 'Denim Waters' drop. An exclusive selection of iconic denim looks awaits you, celebrating effortless casualness with a contemporary edge – perfect for seaside strolls or rooftop parties. Dive into 'Denim Waters' now and find your new fashion favorites from MYLAVIE.
Inspired by Provence: A summer romance
millane
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millane
Infuse your look with contemporary poetry: CEO and Creative Director Millane Friesen's new Spring/Summer collection is here. Made for modern romantics with a flair for sophisticated understatement, these designs breathe the air of Provence – imagine gentle days in idyllic settings, translated into flowing silhouettes and airy fabrics. Discover the first drop of Millane's new collection now and live your ultimate summer dream.
French staples
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Hey everyone, Guido here! For this new drop, my team and I took inspiration from the unique aesthetic of Paris: the City of Lights, Love, and Fashion! Now you can easily bring French elegance into your wardrobe and transform into a true Parisienne. I wish you lots of fun discovering and falling in love with this collection, yours, Guido.
The new collection
CIE CIE
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Cie Cie
She’s flirty. She’s confident. She’s Cie Cie. Welcome to a world where fashion feels playful, effortless, and just a little cheeky. Model Céline Bethmann’s first collection is all about embracing your feminine energy. Every silhouette is designed to flatter, every detail made to turn heads. Cie Cie isn’t just a brand—it’s a mood. ✨💕 Discover the collection now.
Discover Millie’s new drop
florence by mills co-created by ABOUT YOU
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florence by mills exclusive for ABOUT YOU
The latest Spring/Summer Collection from florence by mills channels dreamy Cottagecore, bringing fresh springtime charm straight to your wardrobe. Get inspired by joyful looks for a Froyo run in the city, a picnic in the park, or a cozy book club date, and shop your fashion favorites from Millie’s final collection now at ABOUT YOU.
Strength in Style, Power in Friendship
HOERMANSEDER co-created by ABOUT YOU
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Hoermanseder
Get ready to own the room with the newest Hoermanseder collection, where bold silhouettes, sexy lace and signature buckle details take center stage. This collection is now available in a diverse range up to size 46 and ensures every woman can experience empowering style. Inspired by the power of female friendships, this line celebrates the joy of candid moments and the excitement of creating new memories together. Shop the collection now.
French City Vibes
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Mes chéries, my new collection brings the timeless beauty of French fashion straight into your wardrobe. From classic Breton shirts and sophisticated tweed jackets to romantic accessories, every piece is a homage to elegance and joie de vivre. Explore my take on iconic classics now and fall in love with the art of fashion. Yours, Guido.
French City Vibes
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Mes chéries, my new collection brings the timeless beauty of French fashion straight into your wardrobe. From classic Breton shirts and sophisticated tweed jackets to romantic accessories, every piece is a homage to elegance and joie de vivre. Explore my take on iconic classics now and fall in love with the art of fashion. Yours, Guido.
For life’s beautiful moments
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
My lovelies, what would winter be without life’s little and big joys? It’s for these occasions that we have designed a collection that brings the magic of the festive season to life, making your look both timeless and effortlessly elegant. I wish you a stylish holiday season surrounded by your loved ones! See you soon, Yours, Guido.
Get Cozy with Millie
florence by mills co-created by ABOUT YOU
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florence by mills exclusive for ABOUT YOU
Millie Bobby Brown's latest collection drop is the ultimate definition of cozy vibes! Each piece surprises with unique details that perfectly capture Millie’s charm. This collection has everything you need for fabulous winter style with pieces perfect for playful layering. Discover florence by mills now and get inspired!
Cozy Festiveness
Tatiana Zidekova co-created by ABOUT YOU
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Tatiana Zidekova
Get your hands on the new collection by Slovak fashion influencer @tatianazidekova and bring confident street style straight to your wardrobe. Think minimalist designs with a confident edge, balancing ultimate comfort with a dash of refinement. Discover the collection now and make Tatiana’s chic style your own! 🌬️👚✨
Echoes of the night sky
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Hi, my lovelies! It’s Guido here. For this collection, my team and I looked to the enchanting winter sky for inspiration. We wanted to capture its breathtaking beauty – from the golden glow of sunlight to those mesmerizing Northern Lights. Take a look at the collection and add just the right touch of elegance and coziness to your personal style. I hope you’ll love the new designs as much as I do! Yours truly, Guido.
Echoes of the night sky
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Hi, my lovelies! It’s Guido here. For this collection, my team and I looked to the enchanting winter sky for inspiration. We wanted to capture its breathtaking beauty – from the golden glow of sunlight to those mesmerizing Northern Lights. Take a look at the collection and add just the right touch of elegance and coziness to your personal style. I hope you’ll love the new designs as much as I do! Yours truly, Guido.
Elevated athleisure
FCBM co-created by ABOUT YOU
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FC BAYERN MÜNCHEN
Renowned German soccer club FC Bayern Munich introduces its latest collection, bringing a playful mix of sporty basics and modern fashion-forward styles into the spotlight. Featuring comfortable sweatwear and pieces made from quality organic cotton, the range effortlessly fits into your everyday wardrobe across all kinds of occasions. Wear it with confidence.
The underwear collection
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, my latest collection is here to redefine intimate luxury, inviting you to indulge in the pleasure of quality well-fitting underwear. A promise of comfort and confidence all day long that tells the story of feeling comfortable in your skin. Empowering you to wear your unique story. Yours truly, Guido.