LYCATI is back – coming from the face behind the brand: musician and creator Mario Novembre and co-created by ABOUT YOU. The latest LYCATI collection is inspired by basketball and baseball looks and invites you to enjoy the warmer days with fresh pieces that shouldn’t be missing from your closet.

Guido captures the Latin American lifestyle in an authentic way with his latest drop. Stunning sets, dreamy dresses, and flowing pants hold unparalleled elegance in any situation thanks to their timeless cuts, feminine silhouettes, and fluid materials. Welcome the gorgeous styles into your life now and feel the magic of Mexico on your own skin!

Guido captures the Latin American lifestyle in an authentic way with his latest drop. Stunning sets, dreamy dresses, and flowing pants hold unparalleled elegance in any situation thanks to their timeless cuts, feminine silhouettes, and fluid materials. Welcome the gorgeous styles into your life now and feel the magic of Mexico on your own skin!

Mi casa es tu casa! With this collection of the brand Casa Mara, Dagi Bee and Eugen Kazakov welcome everyone into their fashion world. The power couple combines elegant fashion trends with casual street styles, focusing on high-quality unisex pieces in timeless hues with a pop of color. Casa Mara – quality, comfort, and elegance.

Renowned German soccer club FC Bayern Munich is bringing another collection co-created by ABOUT YOU. Speaking the language of Gen Z by blending lifestyle with performance, it features a futuristic mix of clean-cut styles with a laidback streetwear aesthetic in modern pastels and energetic colors. Discover your new season line-up!

For this chapter, Kayla Shyx takes on a new stylish journey where her expressive and unique style once again shines through. It’s all giving main character energy – inspired by the 2000s, rave culture, and eco-beach vibes, this collection is modern, romantic, and rebellious all at the same time. Explore the iconic pieces.

A lot less is back with more from the latest collection with a focus on effortless and stylish designs, making timelessness the absolute standard once again. Think feminine silhouettes, denim essentials, cozy seamless loungewear, swimwear, airy linen pieces, earthy and aqua tones. Find your new favorites!

By popular demand, model Leni Klum launches her newest collection co-created by ABOUT YOU. Ranging from charming and contemporary pieces that everyone can wear to a balletcore-inspired undercurrent. The collection is made up of all things flowy and feminine, with an effortless yet directional appeal, worthy of any occasion. Don’t miss out!

Juju is back again with a bang! The rapper launches her latest collection co-created by ABOUT YOU, with lots of flavors. Ranging from romantic to rebellious, with a rough and soft flair that is inspired by a 2000s touch – serving as a statement to her superior sense of style. Get inspired and take your look to the next level!

Unfollowed is back with a brand new collection – channeling a whole new vibe. Featuring floral patterns, airy dresses, comfortable culottes, and styles in pink color, the drop makes a playful statement while keeping an urban streetwear look. Ready to join the Unfollowed member club and find some new stylish pieces?

The exclusive collection with Danish stylist and creative consultant Emili Sindlev co-created by ABOUT YOU is finally here, introducing larger-than-life looks inspired by the fashion icon’s colorful and expressive style. The collection highlights fun, well-curated and glamorous looks for any occasion. Enjoy your colorful fashion game to the fullest!

With our latest collection, we embrace the free and gentle vibes of the season. From swimwear to breezy dresses in light and airy fabrics, the collection features a color palette of soft pastels and pretty peachy hues. Elevate your style and make a statement!

The latest RÆRE collection by supermodel Lorena Rae is bringing stunning looks to life. Inspired by the fresh simplicity of the '90s, the collection is full of versatile pieces in clean and comfortable cuts, lightweight flowy fabrics, elevated tailoring, and lots of denim. Let your personality shine through your outfit.

Influencer and designer Chiara Biasi unveils her exclusive collection – featuring ultra-urban looks, body-hugging silhouettes, and casual oversized swaggie pieces inspired by the 90s Hip Hop scene, a seriously stylish trip to the moon and back. Get inspired by the Milanese it-girl and explore the iconic collection now!

Fresh and contemporary yet ultimately sleek – content creator Millane Friesen's latest collection is all that. Featuring special pieces to spice up your wardrobe for every event on your calendar. Beautifully crafted sets, occasion dresses, elevated knits, and tops with a Y2K-inspired charm. Explore your new fashion favorites.

Guido invites us to discover the inspiration behind his newest collection drop – Mexico’s beautiful flora and nature's finest colors. Elegant and effortless pieces like lightweight knitted sets, flowy silky styles, and lots of stripes find their way into your wardrobe. Is it us or did it just get hot in here?

Guido invites us to discover the inspiration behind his newest collection drop – Mexico’s beautiful flora and nature's finest colors. Elegant and effortless pieces like lightweight knitted sets, flowy silky styles, and lots of stripes find their way into your wardrobe. Is it us or did it just get hot in here?

Karolina Kurkova’s collection continues to bring more fabulous everyday styles to life. Discover a fresh and beautiful selection – from sandals for every occasion to looks made for the beach to statement jewelry, her latest drop will make every outfit pop while taking you through your goals in serious style!

Influencer Laura Giurcanu is back again, launching her latest exclusive collection co-created by ABOUT YOU. The power pieces reflect her confident and lively personality perfectly and are a statement of her style – playful, minimalistic, sexy, elegant, and everything else in between. Spice up your wardrobe with this bombshell collection.

Relaxed and contemporary yet absolutely chic and classic – Marie von Behrens-Felipe’s new collection features your solid and stylish wardrobe staples for years to come. Explore beautifully crafted pieces like airy dresses, elegant pants, fine knits, elevated tops as well as swimwear and find your forever favorites.

Fashion designer Marina Hoermanseder launches her latest collection with the motto “more is more” shining through. Featuring styles with a whole lot of sequins, sexy cuts, bold colors, extraordinary fabrics, and of course: the iconic buckle. Go ahead and spice up your wardrobe.

Unfollowed is back with a brand new collection – channeling a whole new vibe. Featuring floral patterns, airy dresses, comfortable culottes, and styles in pink color, the drop makes a playful statement while keeping an urban streetwear look. Ready to join the Unfollowed member club and find some new stylish pieces?

A lot less introduces a new spring/summer collection with a focus on effortless and stylish designs, making timelessness the absolute standard once again. Think feminine silhouettes, harmonious natural colors, monochrome prints, transitional pieces, and cozy seamless loungewear – made from natural and recycled materials, made in Europe. Find your new favorites now!

For this drop, Guido’s inspired by Mexico’s one and only Frida Kahlo. Stripes, florals, and elegant monochrome sets find their way into your wardrobe. Get carried away by this beautifully designed collection that will make you feel like a true work of art.

For this drop, Guido’s inspired by Mexico’s one and only Frida Kahlo. Stripes, florals, and elegant monochrome sets find their way into your wardrobe. Get carried away by this beautifully designed collection that will make you feel like a true work of art.

Lezu combines minimalist designs with modern silhouettes and subtle, playful details. Creator Liz Kaeber focuses on the female body as the inspiration for her first collection. Each garment highlights a woman's femininity and gives a sense of strength, which is exactly the message Lezu wants to carry into the world.

The spring/summer collection celebrates the joys of dressing up by featuring new season go-tos – knit tops and dresses, faded tie-dye prints, and racing-inspired styles in bold colors and prints. Discover pieces in toxic green, mixed with pastel shades of pink, and some pops of orange and express your artistic side.

Karolina Kurkova’s collection continues to bring more fabulous everyday styles to life. Walk the talk in a beautiful bunch of styles – from high-quality footwear to statement jewelry, her latest drop will make every outfit pop while taking you through your goals and your day in serious style!