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Dropping Today
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Bella co-created by ABOUT YOU
Only at ABOUT YOU
An About You exclusive
Bella x ABOUT YOU
Bella Hadid is back! The multitalented entrepreneur and supermodel launches her second exclusive collection co-created by ABOUT YOU. Her distinct style is once again reflected in the collection and serves as a testament to her impeccable taste. Full of fashionable paradoxes, the collection ranges from romantic to rebellious aesthetics.
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Katy Perry co-created by ABOUT YOU
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Katy Perry exclusive for ABOUT YOU
Superstar and fashion idol Katy Perry launches her latest exclusive collection co-created by ABOUT YOU. The collection features 76 pieces inspired by the singer’s unique and glamorous style. The drop highlights soft shapes, romantic fits, and ready-to-wear statement pieces for every occasion – all with that special Katy flair.
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florence by mills co-created by ABOUT YOU
Only at ABOUT YOU
An About You exclusive
florence by mills exclusive for ABOUT YOU
The second exclusive collection in collaboration with florence by mills, the brand of actor, producer, and gen Z icon Millie Bobby Brown is here. Inspired by Millie’s favorite sunny day activities, the collection features a wide range of playful and modern looks that can be worn on all occasions.
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Daahls by Emma Roberts
Only at ABOUT YOU
An About You exclusive
Daahls by Emma Roberts exclusively for ABOUT YOU
Actress and producer Emma Roberts launches her first exclusive collection together with ABOUT YOU. The collection mirrors the ready-to-wear western flair with academia aesthetics touches and epitomizes Emma’s unique taste: Cool, preppy, and playful with a vintage touch.
PACE-LEY
Pacemaker
Only at ABOUT YOU
An About You exclusive
Pacemaker
Take your game to the next level with our latest collection inspired by the timeless paisley pattern. Our signature styles infused with this iconic pattern create a classic yet contemporary look that will make you stand out from the crowd. Join the Pacemaker family and make a statement with our paisley collection.
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Unfollowed x ABOUT YOU
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An About You exclusive
UNFOLLOWED x ABOUT YOU
Unfollowed is back with a brand new collection – channeling a whole new vibe. Featuring floral patterns, airy dresses, comfortable culottes, and styles in pink color, the drop makes a playful statement while keeping an urban streetwear look. Ready to join the Unfollowed member club and find some new stylish pieces?
Dreamy daze
a lot less by Lena Meyer-Landrut
Only at ABOUT YOU
An About You exclusive
A LOT LESS
A lot less is back with more from the latest collection with a feel-good focus – full of timeless, sophisticated, and clean designs, where feminine dressing meets a subtle festival feel and utility-inspired pieces. All with a fresh and playful undertone – made in Europe from organic and recycled materials. Explore your new wear-forever pieces.
Sunshine cravings
LeGer by Lena Gercke
Only at ABOUT YOU
An About You exclusive
LeGer by Lena Gercke
The ultimate collection for warmer days and fun festivities. Elevate your occasion dressing with our range of flowy dresses and stylish separates and stay on-trend and comfortable all season long. Treat yourself and shop the newest collection.
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Upcoming Drops
Starts in 16h 27s
Down to Earth
Bless My Demons exclusive for ABOUT YOU
Only at ABOUT YOU
An About You exclusive
Bless my Demons exclusive for ABOUT YOU
Mike Singer's latest collection features down-to-earth delicate artwork on a natural-colored palette. Characterized by floral embroidery paired with muted colors, the styles prepare you perfectly for the season: Casual cuts, airy materials, and, of course, a swimsuit. Mike has redesigned his iconic cloud necklace in 925 silver just for you. Be quick: It’s limited.
Missed
Last Drops
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LYCATI
An About You exclusive
LYCATI exclusive for ABOUT YOU
LYCATI is back – coming from the face behind the brand: musician and creator Mario Novembre and co-created by ABOUT YOU. The latest LYCATI collection is inspired by basketball and baseball looks and invites you to enjoy the warmer days with fresh pieces that shouldn’t be missing from your closet.
Feel the heat
Guido Maria Kretschmer Collection
An About You exclusive
Guido Maria Kretschmer Collection
Guido captures the Latin American lifestyle in an authentic way with his latest drop. Stunning sets, dreamy dresses, and flowing pants hold unparalleled elegance in any situation thanks to their timeless cuts, feminine silhouettes, and fluid materials. Welcome the gorgeous styles into your life now and feel the magic of Mexico on your own skin!
Feel the heat
Guido Maria Kretschmer Curvy Collection
An About You exclusive
Guido Maria Kretschmer Curvy Collection
Guido captures the Latin American lifestyle in an authentic way with his latest drop. Stunning sets, dreamy dresses, and flowing pants hold unparalleled elegance in any situation thanks to their timeless cuts, feminine silhouettes, and fluid materials. Welcome the gorgeous styles into your life now and feel the magic of Mexico on your own skin!
Pop of color
Casa Mara
An About You exclusive
Casa Mara
Mi casa es tu casa! With this collection of the brand Casa Mara, Dagi Bee and Eugen Kazakov welcome everyone into their fashion world. The power couple combines elegant fashion trends with casual street styles, focusing on high-quality unisex pieces in timeless hues with a pop of color. Casa Mara – quality, comfort, and elegance.
Brave new World
FCBM co-created by ABOUT YOU
An About You exclusive
FC BAYERN MÜNCHEN
Renowned German soccer club FC Bayern Munich is bringing another collection co-created by ABOUT YOU. Speaking the language of Gen Z by blending lifestyle with performance, it features a futuristic mix of clean-cut styles with a laidback streetwear aesthetic in modern pastels and energetic colors. Discover your new season line-up!
Out of this world
SHYX co-created by ABOUT YOU
An About You exclusive
SHYX
For this chapter, Kayla Shyx takes on a new stylish journey where her expressive and unique style once again shines through. It’s all giving main character energy – inspired by the 2000s, rave culture, and eco-beach vibes, this collection is modern, romantic, and rebellious all at the same time. Explore the iconic pieces.
Timeless sunny days
a lot less by Lena Meyer-Landrut
An About You exclusive
A LOT LESS
A lot less is back with more from the latest collection with a focus on effortless and stylish designs, making timelessness the absolute standard once again. Think feminine silhouettes, denim essentials, cozy seamless loungewear, swimwear, airy linen pieces, earthy and aqua tones. Find your new favorites!
It’s giving charm
LENI KLUM x ABOUT YOU
An About You exclusive
LENI KLUM x ABOUT YOU
By popular demand, model Leni Klum launches her newest collection co-created by ABOUT YOU. Ranging from charming and contemporary pieces that everyone can wear to a balletcore-inspired undercurrent. The collection is made up of all things flowy and feminine, with an effortless yet directional appeal, worthy of any occasion. Don’t miss out!
Futuristic street style
VIERVIER co-created by ABOUT YOU
An About You exclusive
VIERVIER
Juju is back again with a bang! The rapper launches her latest collection co-created by ABOUT YOU, with lots of flavors. Ranging from romantic to rebellious, with a rough and soft flair that is inspired by a 2000s touch – serving as a statement to her superior sense of style. Get inspired and take your look to the next level!
Join the club
Unfollowed x ABOUT YOU
An About You exclusive
UNFOLLOWED x ABOUT YOU
Unfollowed is back with a brand new collection – channeling a whole new vibe. Featuring floral patterns, airy dresses, comfortable culottes, and styles in pink color, the drop makes a playful statement while keeping an urban streetwear look. Ready to join the Unfollowed member club and find some new stylish pieces?
Queen of hearts
Emili Sindlev co-created by ABOUT YOU
An About You exclusive
ABOUT YOU x Emili Sindlev
The exclusive collection with Danish stylist and creative consultant Emili Sindlev co-created by ABOUT YOU is finally here, introducing larger-than-life looks inspired by the fashion icon’s colorful and expressive style. The collection highlights fun, well-curated and glamorous looks for any occasion. Enjoy your colorful fashion game to the fullest!
Rays of light
LeGer by Lena Gercke
An About You exclusive
LeGer by Lena Gercke
With our latest collection, we embrace the free and gentle vibes of the season. From swimwear to breezy dresses in light and airy fabrics, the collection features a color palette of soft pastels and pretty peachy hues. Elevate your style and make a statement!
Rare Aesthetics
RÆRE by Lorena Rae
An About You exclusive
RÆRE by Lorena Rae
The latest RÆRE collection by supermodel Lorena Rae is bringing stunning looks to life. Inspired by the fresh simplicity of the '90s, the collection is full of versatile pieces in clean and comfortable cuts, lightweight flowy fabrics, elevated tailoring, and lots of denim. Let your personality shine through your outfit.
Luna Lover
Chiara Biasi co-created by ABOUT YOU
An About You exclusive
ABOUT YOU x Chiara Biasi
Influencer and designer Chiara Biasi unveils her exclusive collection – featuring ultra-urban looks, body-hugging silhouettes, and casual oversized swaggie pieces inspired by the 90s Hip Hop scene, a seriously stylish trip to the moon and back. Get inspired by the Milanese it-girl and explore the iconic collection now!
Divine and dynamic
Millane co-created by ABOUT YOU
An About You exclusive
ABOUT YOU x Millane
Fresh and contemporary yet ultimately sleek – content creator Millane Friesen's latest collection is all that. Featuring special pieces to spice up your wardrobe for every event on your calendar. Beautifully crafted sets, occasion dresses, elevated knits, and tops with a Y2K-inspired charm. Explore your new fashion favorites.
Pure heat
Guido Maria Kretschmer Curvy Collection
An About You exclusive
Guido Maria Kretschmer Curvy Collection
Guido invites us to discover the inspiration behind his newest collection drop – Mexico’s beautiful flora and nature's finest colors. Elegant and effortless pieces like lightweight knitted sets, flowy silky styles, and lots of stripes find their way into your wardrobe. Is it us or did it just get hot in here?
Pure heat
Guido Maria Kretschmer Collection
An About You exclusive
Guido Maria Kretschmer Collection
Guido invites us to discover the inspiration behind his newest collection drop – Mexico’s beautiful flora and nature's finest colors. Elegant and effortless pieces like lightweight knitted sets, flowy silky styles, and lots of stripes find their way into your wardrobe. Is it us or did it just get hot in here?
A new wave
Karolina Kurkova Originals
An About You exclusive
Karolina Kurkova Originals
Karolina Kurkova’s collection continues to bring more fabulous everyday styles to life. Discover a fresh and beautiful selection – from sandals for every occasion to looks made for the beach to statement jewelry, her latest drop will make every outfit pop while taking you through your goals in serious style!
At the fashion forefront
Laura Giurcanu co-created by ABOUT YOU
An About You exclusive
ABOUT YOU x Laura Giurcanu
Influencer Laura Giurcanu is back again, launching her latest exclusive collection co-created by ABOUT YOU. The power pieces reflect her confident and lively personality perfectly and are a statement of her style – playful, minimalistic, sexy, elegant, and everything else in between. Spice up your wardrobe with this bombshell collection.
Forever timeless
Marie von Behrens co-created by ABOUT YOU
An About You exclusive
ABOUT YOU x Marie von Behrens
Relaxed and contemporary yet absolutely chic and classic – Marie von Behrens-Felipe’s new collection features your solid and stylish wardrobe staples for years to come. Explore beautifully crafted pieces like airy dresses, elegant pants, fine knits, elevated tops as well as swimwear and find your forever favorites.
Bolder and better
HOERMANSEDER co-created by ABOUT YOU
An About You exclusive
Hoermanseder x About You
Fashion designer Marina Hoermanseder launches her latest collection with the motto “more is more” shining through. Featuring styles with a whole lot of sequins, sexy cuts, bold colors, extraordinary fabrics, and of course: the iconic buckle. Go ahead and spice up your wardrobe.
Join the club
Unfollowed x ABOUT YOU
An About You exclusive
UNFOLLOWED x ABOUT YOU
Unfollowed is back with a brand new collection – channeling a whole new vibe. Featuring floral patterns, airy dresses, comfortable culottes, and styles in pink color, the drop makes a playful statement while keeping an urban streetwear look. Ready to join the Unfollowed member club and find some new stylish pieces?
Timeless sunny days
a lot less by Lena Meyer-Landrut
An About You exclusive
A LOT LESS
A lot less introduces a new spring/summer collection with a focus on effortless and stylish designs, making timelessness the absolute standard once again. Think feminine silhouettes, harmonious natural colors, monochrome prints, transitional pieces, and cozy seamless loungewear – made from natural and recycled materials, made in Europe. Find your new favorites now!
The art of style
Guido Maria Kretschmer Curvy Collection
An About You exclusive
Guido Maria Kretschmer Curvy Collection
For this drop, Guido’s inspired by Mexico’s one and only Frida Kahlo. Stripes, florals, and elegant monochrome sets find their way into your wardrobe. Get carried away by this beautifully designed collection that will make you feel like a true work of art.
The art of style
Guido Maria Kretschmer Collection
An About You exclusive
Guido Maria Kretschmer Collection
For this drop, Guido’s inspired by Mexico’s one and only Frida Kahlo. Stripes, florals, and elegant monochrome sets find their way into your wardrobe. Get carried away by this beautifully designed collection that will make you feel like a true work of art.
Sensual minimalism
Lẽzu
An About You exclusive
Lezu
Lezu combines minimalist designs with modern silhouettes and subtle, playful details. Creator Liz Kaeber focuses on the female body as the inspiration for her first collection. Each garment highlights a woman's femininity and gives a sense of strength, which is exactly the message Lezu wants to carry into the world.
Euphoria
LeGer by Lena Gercke
An About You exclusive
LeGer by Lena Gercke
The spring/summer collection celebrates the joys of dressing up by featuring new season go-tos – knit tops and dresses, faded tie-dye prints, and racing-inspired styles in bold colors and prints. Discover pieces in toxic green, mixed with pastel shades of pink, and some pops of orange and express your artistic side.
The talk of the town
Karolina Kurkova Originals
An About You exclusive
Karolina Kurkova Originals
Karolina Kurkova’s collection continues to bring more fabulous everyday styles to life. Walk the talk in a beautiful bunch of styles – from high-quality footwear to statement jewelry, her latest drop will make every outfit pop while taking you through your goals and your day in serious style!