We love fashion.
And we love our planet.
We believe in the idea of doing business with a positive environmental impact and the fair treatment of all people. We therefore aim to operate our business with as many positive impacts as possible for anyone or anything. As part of our approach, we focus on three areas: sustainability-focused products, circularity, and our environmental footprint.
No product is 100% sustainable. However, we believe that many products are preferred compared to their conventional counterparts. With our shop features, we aim to empower our customers to make informed shopping decisions factoring in the environmental and social impacts of products.
Check out our Sustainability category to find inspiration.
Use our sustainability filters to select the products with your preferred sustainability focus.
Tap on the symbol while shopping to see the summary of a product's sustainability.
Check out the sustainability section on the product detail page to find even more information on the material, production, and certifications of products.
Our circular fashion initiatives aim to extend the lifetime of products and reduce waste generated by fashion production and consumption. To make changing consumer habits easier, our Second Love assortment offers alternatives to first-hand fashion, including second-hand and upcycling options.
As a part of our efforts to promote a circular fashion economy, we offer our customers a range of upcycled products crafted from repurposed materials and second-hand items. These have been turned into new, one-of-a-kind designs.
Purchasing second-hand as opposed to first-hand fashion can significantly reduce the environmental impact of the fashion industry. In our Second Love category, we provide a wide range of quality-checked second-hand fashion items in various styles and at various price points
Handpicked by Levi’s®
Together with Levi's®, we are giving pre-owned clothing a second chance. In several Levi's® stores in Germany, used Levi's® items can be exchanged for a voucher. The traded-in products are quality-checked by experts and then offered for resale in the Handpicked by Levi's® category in ABOUT YOU’s online shop.
We measure our environmental footprint continuously and refine our analysis accordingly. With the knowledge we gain, we establish targets to reduce our footprint, collaborate with our partners to effect improvements, and share our progress annually in our ESG report.
Our financial year (FY) 2022/2023 in numbers
In FY 2022/2023, we reduced our e-commerce operations' emission intensity to 1.20 kg CO₂e per order, marking an improvement in our emissions efficiency from a base year 2020/2021 value of 1.31kg CO₂e. Moreover, we lowered our Scope 1 & 2 GHG emissions by 53.7% compared to a 2020/2021 base year, underscoring our commitment to reducing our carbon footprint. Lastly, we increased the percentage of our business partners with science-based targets to 54.4%. These achievements reflect our ongoing efforts to prioritize sustainability and reduce our environmental impact.
How can you contribute?
It is as simple as cutting back on consumption, making more mindful choices, choosing circularity in your day-to-day decisions, and taking care of your favorite garments to extend their life. Explore our Love Your Wardrobe page for simple and creative repair and care tips.
There are many ways to make your purchases more mindful, from building a capsule wardrobe to choosing upcycled, second-hand, or more sustainable options in fashion. The choices are endless. Choose brands that share your values, and buy with the intention of loving your pieces for as long as possible.
Caring for your clothes
Proper care will help your clothes last longer. This can be as simple as following the care label instructions, and washing items less frequently and in cold water. Find a good tailor and don't throw your clothes away. Give them a chance to have a second life.
Joining the circular movement
There are several ways to give your clothes a second life, such as repurposing or upcycling them, embarking on DIY projects, and selling or donating them to a good cause. You can also consider exchanging clothes with friends as a fun option.