SHOP BY FIT
SHOP BY CATEGORIES
SHOP BY CATEGORIES
#MoreThanAttitude
ABOUT YOUAWARDS
Celebrating Creators: Where Style meets Story
The ABOUT YOU Awards were an annual awards ceremony held from 2017 to 2022, organized by the German online fashion retailer ABOUT YOU. The event celebrated influential social-media personalities from German-speaking countries and, later, from across Europe.
The first ceremony took place in Hamburg in 2017, followed by events in Munich (2018–2019), Cologne (2021) and for the first time internationally, in Milan in 2022.
In the early years, winners were determined through public voting. From 2019 onwards, the final selections were made by a jury in collaboration with the ABOUT YOU Awards Academy.
Broadcast on ProSieben and streamed live on social platforms, the awards became a major media event.
They regularly attracted high-profile guests and presenters, including Heidi Klum, Chiara Ferragni, Lena Gercke and other prominent figures from the worlds of entertainment, fashion and music.
The first ceremony took place in Hamburg in 2017, followed by events in Munich (2018–2019), Cologne (2021) and for the first time internationally, in Milan in 2022.
In the early years, winners were determined through public voting. From 2019 onwards, the final selections were made by a jury in collaboration with the ABOUT YOU Awards Academy.
Broadcast on ProSieben and streamed live on social platforms, the awards became a major media event.
They regularly attracted high-profile guests and presenters, including Heidi Klum, Chiara Ferragni, Lena Gercke and other prominent figures from the worlds of entertainment, fashion and music.
ABOUT YOU Awards Winners
2017
Fashion: Lena Gercke
Beauty: Farina Opoku
Lifestyle: Toni Mahfud
Fitness: Louisa Dellert
Upcoming: Anouschka Stuck
Idol of the Year: Caro Daur
2018
Fashion: Riccardo Simonetti
Beauty: Farina Opoku
YouTube: Ischtar Isik
Lifestyle: Matiamu by Sofia
Fitness: Dominic Harrison
Music: Moritz Garth
Upcoming: Erik Scholz
Idol of the Year: Stefanie Giesinger
Fashion: Lena Gercke
Beauty: Farina Opoku
Lifestyle: Toni Mahfud
Fitness: Louisa Dellert
Upcoming: Anouschka Stuck
Idol of the Year: Caro Daur
2018
Fashion: Riccardo Simonetti
Beauty: Farina Opoku
YouTube: Ischtar Isik
Lifestyle: Matiamu by Sofia
Fitness: Dominic Harrison
Music: Moritz Garth
Upcoming: Erik Scholz
Idol of the Year: Stefanie Giesinger
2019
Style: Sandra Lambeck
Comedy: Natasha Kimberly
Music: Eunique
Newcomer: Brian Havarie
Health: Sarah Harrison
Empowerment: Greta Thunberg und Viva con agua
Idol of the Year: Riccardo Simonetti
Special Award: Heidi Klum
2021
Style: Mogli
Business: Achraf
Empowerment: Tarik Tesfu
Sports: Yusra Mardini
Digital Art: Josephine Rais
Idol of the Year: Tupoka Ogette
Special Award: Chiara Ferragni
Style: Sandra Lambeck
Comedy: Natasha Kimberly
Music: Eunique
Newcomer: Brian Havarie
Health: Sarah Harrison
Empowerment: Greta Thunberg und Viva con agua
Idol of the Year: Riccardo Simonetti
Special Award: Heidi Klum
2021
Style: Mogli
Business: Achraf
Empowerment: Tarik Tesfu
Sports: Yusra Mardini
Digital Art: Josephine Rais
Idol of the Year: Tupoka Ogette
Special Award: Chiara Ferragni
2022
Style: Nic Kaufmann
Entertainment: Elevator Boys
Empowerment: Leeroy Matata
Digital Creation: Be Fernandez
Live: Move Mind
Idol of the Year: Khaby Lame
Style: Nic Kaufmann
Entertainment: Elevator Boys
Empowerment: Leeroy Matata
Digital Creation: Be Fernandez
Live: Move Mind
Idol of the Year: Khaby Lame
Award Winner Fashion (2017): Lena Gercke
Special Award Winner (2021): Chiara Ferragni
Award winner Entertainment (2022): Elevator Boys