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Product Sustainability

We love fashion. And we love our planet.
How we display sustainability in the shop
We strive to integrate sustainability factors into all of our decisions. We aim to enable our customers to do the same. For us, this means empowering you to make informed choices by incorporating the environmental and social impacts of products into shopping decisions.

We intend to keep working with our brand partners to increase transparency, and data quality, while simultaneously transitioning our assortment to offer more products with a sustainability focus to our customers.

No product is 100% sustainable. But we believe that many products are a preferred choice compared to their conventional counterparts. We aim to raise awareness for this with our sustainability communication in the shop.

Our aim is to keep evolving and learning from our gained insights, experiences, customer feedback, and the industry. We see sustainability as a continuous journey and want to bring our customers along the way. So, join us on the journey!
Our product-level sustainability symbols
Our sustainability symbols cluster third-party standards, licenses, and certifications of a product's material, production, or social standards throughout the supply chain. Products labeled with one of our sustainability symbols fulfill at least one of our requirements in the form of third-party licensed or certified material or brand-level certification. To make sustainability claims, brands must provide their products’ sustainability information, and be able to provide proof.
Organic material
Products with this label are made from organic materials. Organic farming reduces water usage and prohibits genetic modification, chemical fertilizers and pesticides. The aim is to preserve soil fertility and biodiversity.
Recycled material
Products with this label are made with recycled materials and are created by reusing pre- or post-consumer materials. Using recycled materials in products reduces the raw material input and associated waste, energy, and water of the production of virgin materials.
Improved production practices
Products with this label have been manufactured with the aim of reducing the production’s environmental and social impacts. This can include measures such as resource-saving practices, responsible chemical use, and improved working conditions throughout the processing of materials.
Responsible animal husbandry
Products with this label contain animal-derived materials that were sourced more responsibly. The sourcing was centered around the ethical handling of animals before, during, and after the extraction of materials.
Responsible sourcing
Products with this label contain plant-based materials sourced with less impactful practices for the environment and people. Preserving biodiversity is at the core of environmental and social practices like regenerative farming and responsible forestry.
Made for circularity
Products with this label were created with circular principles at the core of their design and throughout all life cycle stages. Circular processes aim to close the loop by avoiding material mixes, (re)using long-lasting, renewable or recycled materials and, therefore, reducing waste and the need for new resources.
Innovative material
Products with this label are made with innovative materials. They offer plant-based alternatives to animal-derived or synthetic materials and can be made from crops, fruits, or vegetables.
Advanced social efforts
Products with this label were manufactured in compliance with advanced social practices. These can include principles such as improved working conditions, fair wages, and gender equality throughout a product's life cycle stages.
Sustainability category
Explore the Sustainability category to find inspiration for new looks and styles.
Standards and licenses behind the symbols
Our sustainability symbols are backed by third-party certifications, licenses, and standards on a material or brand level. We have clustered the following to make the sustainability aspects easier to understand when browsing through our shop.
Next to our sustainability symbols that cluster various materials and certifications, we also disclose the following third-party certifications of brands.
Global Organic Textile Standard - GOTS Organic
The Global Organic Textile Standard (GOTS) is a globally recognized processing standard for textiles made from organic fibers. As part of the certification process, the entire production chain is examined for compliance with environmentally and socially responsible manufacturing requirements. Textile products that contain a minimum of 95% organic fiber can bear the label "GOTS organic".
Global Organic Textile Standard - GOTS Made with Organic materials
The Global Organic Textile Standard (GOTS) is a globally recognized processing standard for textiles made from organic fibers. As part of the certification process, the entire production chain is examined for compliance with environmentally and socially responsible manufacturing requirements. Textile products that contain a minimum of 70% organic fiber can bear the label "made with organic materials."
Organic Content Standard - OCS 100
The Organic Cotton Standard 100 (OCS 100) verifies textile products that contain at least 95% certified organic materials. By checking traceability throughout the entire supply chain, OCS 100 allows for a transparent and independent evaluation and verification of the organic fiber content in a given product.
Organic Content Standard - OCS Blended
The Organic Content Standard blended (OCS blended) verifies textile products containing at least 5% certified organic material. By checking traceability throughout the entire supply chain, OCS blended allows for a transparent and independent evaluation and verification of the organic fiber content in a given product.
Global Recycled Standard (GRS)
The Global RecycledStandard (GRS) allows the labeling of products that are proven to be made from at least 50% certified recycled content. The goal of GRS is to increase the use of recycled materials and reduce negative impacts from a social, environmental and chemical perspective in production. At the same time, environmentally friendly and socially responsible recycling is to be promoted along the supply chain.
Leather Working Group (LWG)
The Leather Working Group (LWG) is an international, non-profit membership organization made up of over 1600 leather industry stakeholders. The LWG certifies tanneries based on criteria such as water and energy consumption, handling of chemicals, waste and waste water. When you buy this product, you support LWG-certified tanneries.
You have seen 6 out of 12 certifications
bluesign® PRODUCT
bluesign® PRODUCT stands for textile production with the lowest possible impact on people and the environment, e.g., by limiting the use of chemical substances. It focuses on ensuring consumer safety, workplace safety, and responsible use of resources. Bluesign ® PRODUCT certified products must be processed in certified factories to at least 90%, and at least 30% of the accessories must be bluesign® APPROVED.
Responsible Down Standard (RDS)
The Responsible Down Standard (RDS) is an exacting standard that guarantees the traceability of down and feather products throughout their supply chain. The RDS establishes strict guidelines to ensure the upholding of animal welfare, i.e. in terms of food and water quality, housing, stocking density and outdoor access, animal health and hygiene. Force-feeding and live plucking are also prohibited under the RDS.
Responsible Mohair Standard (RMS)
The Responsible Mohair Standard (RMS) is a voluntary standard centered around traceability, animal welfare, and environmental responsibility within the supply chain of mohair. The RMS ensures the upholding of the Five Freedoms of Animal Welfare and a strong chain of custody along the supply chain.
Responsible Wool Standard (RWS)
The Responsible Wool Standard is a leading standard for the welfare of animals in the wool industry that guarantees responsible sheep farming. This label addresses animal welfare (e.g. the prohibition of mulesing), sustainable soil management and protection, and full supply chain transparency with an integrated traceability system.
Cradle to Cradle Certified® (Silver)
With the Cradle to Cradle Certified® Products Program, the Institute sets the global standard for safe, recyclable and responsibly manufactured products. Cradle to Cradle Certified® covers the entire value chain and ensures both the positive impact of the products on people and the planet. The product has met at least the Silver requirements in all standard categories.
Cradle to Cradle Certified® (Gold)
With the Cradle to Cradle Certified® Product Standard, the Institute sets the global standard for safe, recyclable and responsibly manufactured products. Cradle to Cradle Certified® covers the entire value chain and ensures both the positive impact of the products on people and the planet. The product has met at least the Gold requirements in all standard categories.
You have seen 12 out of 12 certifications
Navigate our sustainability symbols while shopping
You will notice the consistent presence of the symbols throughout our shop. Understanding them will help you navigate and use our sustainability product features. Here is how to use them to make more informed choices while shopping at ABOUT YOU.
Check out our Sustainability category to find inspiration.
Use our sustainability filters to select the products with your preferred sustainability focus.
Tap on the symbol while shopping to see the summary of a product's sustainability.
Check out the sustainability section on the product detail page to find even more information on the material, production, and certifications of products.
How to care for your clothes
Making informed choices can go beyond the decision of what to add to your shopping cart. Explore our Love Your Wardrobe page and find out how to care for or reinvent your clothes to extend their life and your time together. Are you ready to take action?
Do you want to learn more about our actions?