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NA-KD: a style brand with celebrity backing

NA-KD is a direct to consumer fashion brand that is targeted towards young women who want to showcase themselves as the front runners of each season’s new fashion trends. In a world that is becoming more and more reliant on the online universe every single day, the brand utilises the power of social media and engages a large number of successful partnerships with some of the world’s most famous and most followed beauty and fashion influencers. If you have heard of this brand, it will most likely have been from the lips of one of your favourite internet personalities, and the brand knows that dictating trends and making them accessible not just to celebrities but also to the wider public is the best possible combination. If you are looking for an assured style that is certified by your favourite online names, then NA-KD should be at the forefront of your mind.

The story of NA-KD

The company was founded in Sweden in 2015 by Jarno Vanhatapio, the founder and former CEO of It began with a strong vision to garner favourable comparisons with pre-existing giants of online fashion, and it is fair to say that that vision has been realised in the years since inception. With more than 100 third party fashion brands and labels listed on its website, the company offers a truly all-encompassing and wide-reaching online marketplace for the latest and greatest in modern style. Global success came quickly after launch, and the company now sells to more than 110 markets around the world, all from its warehouse in the Netherlands. Not only a large player on the Internet but also in the real world, NA-KD opened its first physical store in the Netherlands in 2018, followed by a second store in Germany the same year.

Become an Instagram sensation in NA-KD

One look at the clothes on offer and you will immediately see that their motto is very much along the lines of "why have one signature style when you can have twenty?" The beauty of shopping with this brand online is that you are always going to find a garment or come across something in a certain style that you never knew you needed until that very moment. If you have seen it on Instagram, then the chances are that you are going to be able to find it, from perfectly styled between-season jackets to a classy floral mini dresses for the summer to a pair of striking lace-up booties. It’s easy to pick a statement piece for a special occasion or make up a complete outfit for everyday wear from a wide-ranging selection. NA-KD delivers the kind of fashion for young women who always want to look and feel ahead of the game when it comes to trends and influences.