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The new collection
Pacemaker
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Pacemaker
Introducing the latest Pacemaker Performance collection and our star fronting it: skater Benjamin Vogel. This is a tribute to skateboarding, one of the most influential subcultures tying sport, self-expression, and street style together. Explore the collection.
Step into style
CHEERIO*
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CHEERIO*
Meet CHEERIO* – the socks that are as cool as they are conscious. These aren't your average foot warmers. Crafted with style and care, they come in various designs and colors. Your feet – and the planet – will thank you.
Elevate your wardrobe
millane co-created by ABOUT YOU
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millane
Hey you! Millane here, and I’m excited to share my latest collection with you. Inspired by one of my favorite things in the world: coffee. Designed with love for those who appreciate classic pieces that can be styled for any occasion. Explore the collection here.
Lime time
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, get ready to light up your wardrobe with my latest collection. Designed with your dynamic lifestyle in mind, these pieces seamlessly transition from office chic to city strolling and dinner dates. Let these bold, beautiful pieces become your go-to for all occasions. I can't wait for you to experience the freshness and vibrancy of this collection. Yours truly, Guido.
Lime time
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, get ready to light up your wardrobe with my latest collection. Designed with your dynamic lifestyle in mind, these pieces seamlessly transition from office chic to city strolling and dinner dates. Let these bold, beautiful pieces become your go-to for all occasions. I can't wait for you to experience the freshness and vibrancy of this collection. Yours truly, Guido.
Rising temperatures
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae is back with her latest RÆRE collection. The collection mirrors the model's off-duty style and is a good indicator of Lorena’s taste: cool and chic, with a 90s sensitivity to wear now and love forever. Shop the collection here.
Coast to coast
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, get ready to join us on a stylish journey from coast to coast around the USA. Our breezy pieces are crafted in quality materials for whether you've got a beach day, a night out, or a weekend getaway on the horizon. Embrace the coastal chic aesthetic and beyond. Can't wait for you to join us on this stylish adventure! Yours truly, Guido.
Coast to coast
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, get ready to join us on a stylish journey from coast to coast around the USA. Our breezy pieces are crafted in quality materials for whether you've got a beach day, a night out, or a weekend getaway on the horizon. Embrace the coastal chic aesthetic and beyond. Can't wait for you to join us on this stylish adventure! Yours truly, Guido.
The stargirl returns
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx is back as “Stargirl” in a line-up inspired by a blend of balletcore and gorpcore, where nostalgia meets modernity. Just like the girl who believes she is a Stargirl, each item carries the essence of believing in who you are and owning it. This drop is for the stargirls who are dreaming big and dressing well.
Elevated athleisure
FCBM co-created by ABOUT YOU
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FC BAYERN MÜNCHEN
Renowned German soccer club FC Bayern Munich introduces its latest collection, bringing a playful mix of sporty basics and modern fashion-forward styles into the spotlight. Featuring comfortable sweatwear and pieces made from quality organic cotton, the range effortlessly fits into your everyday wardrobe across all kinds of occasions. Wear it with confidence.
Missed
Last Drops
Explore the latest drop
florence by mills co-created by ABOUT YOU
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florence by mills exclusive for ABOUT YOU
Discover the latest collection with Florence by Mills, the brand of actor, producer, and gen Z icon Millie Bobby Brown. This time, it is a cozy blend of trendy looks and essentials to keep you warm and stylish. Embrace the playful versatility of the collection and add a whole lot of fun to your daily wardrobe.
What’s with the attitude?
sry dad. co-created by ABOUT YOU
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sry dad. co-created by ABOUT YOU
Get ready to turn up the heat with the “sry dad.” collection by actress and content creator Maddy Nigmatullin. Inspired by the 2000s era, it takes a bold leap into the world of playful style. Think girly, glamorous silhouettes mingling with provocative prints, drenched in a Y2K vibe. With a baddie touch, this collection is all about making a statement. So, sorry Dad, but when it comes to style, there's no holding back.
Explore the collection
MYLAVIE
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MYLAVIE by Sarah Harrison
The exclusive collection MYLAVIE by Sarah Harrison is finally here – introducing 57 pieces that capture the essence of the content creator’s carefree and effortless style. The collection takes you on a journey to her natural sanctuary: the beach, infused with bohemian vibes. Every piece features a unique detail that has that special Sarah touch. Explore the collection here.
Elevated favorites
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae's latest RÆRE collection introduces elevated basics to your wardrobe, once again mirroring her sophisticated style. Think high-quality, luxurious materials and classic designs with an upgrade. Designed to cater to all occasions, you can dress up or down for yourself.
Breezy elegance
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
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ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favorites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, chic, and ethereal boho. Inspired by the French and Italian Riviera, the focus is on versatile looks for office days, brunch dates, as well as special occasions. Explore the collection and find your new iconic piece.
Shape it
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, after a lot of love and thought, I am proud to finally introduce you to my latest creation "Shape it”: underwear designed to seamlessly blend with your body. It's about more than just shaping – it's about celebrating your curves, providing reliable support, and empowering you to be the best version of yourself every single day. Yours truly, Guido.
Shape it
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, after a lot of love and thought, I am proud to finally introduce you to my latest creation "Shape it”: underwear designed to seamlessly blend with your body. It's about more than just shaping – it's about celebrating your curves, providing reliable support, and empowering you to be the best version of yourself every single day. Yours truly, Guido.
Feminine energy
millane
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millane
Hey you! It's Millane, bringing you my latest collection – full of smooth transitions and fresh starts. For this drop, I've mixed feminine silhouettes with vibrant colors. It's the perfect wardrobe for every day, office hours or beach days to dinner dates, or your next getaway. Mix and match your favorite pieces for a special look that makes you feel like your best self.
A dynamic dance
Laura Giurcanu co-created by ABOUT YOU
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ABOUT YOU x Laura Giurcanu
All-round talent and Romanian content creator, Laura Giurcanu, is back! Introducing her fifth collection that features an eclectic blend of romantic island girl style and big city vibes – there’s something for everyone. Allowing you to express your softer, romantic side or embrace your confident, empowered self as you please. Shop the collection here.
All eyes on you
Irinassw co-created by ABOUT YOU
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ABOUT YOU x irinassw
Romanian content creator and modern-day icon Irina Manea steps into the spotlight with her first collection co-created by ABOUT YOU. The collection mirrors her style and is a good indicator of her taste: mixing cool and sexy, with a Y2K-inspired undertone – a divine balance between edgy and feminine. “I want people to feel empowered, sexy, and confident,” says Irina. Shop the collection here!
The underwear collection
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, my latest collection is here to redefine intimate luxury, inviting you to indulge in the pleasure of quality well-fitting underwear. A promise of comfort and confidence all day long that tells the story of feeling comfortable in your skin. Empowering you to wear your unique story. Yours truly, Guido.
It-girls
HOERMANSEDER co-created by ABOUT YOU
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Hoermanseder x About You
Fashion designer Marina Hoermanseder’s latest collection is for all you It-girls – it’s about confidence, having fun with your style, expressing yourself, and making statements. Elevate your everyday looks with playful cuts, vibrant colors, and the iconic gold buckle – a signature on every piece. Discover the stand-out pieces that will elevate your wardrobe and vibe.
Loredana’s universe
OUT OF ORBIT
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OUT OF ORBIT
Musician and rapper Loredana debuts her first collection with ABOUT YOU, inspired by the two parallel worlds that live within her – fierce performer and nurturing mother. The collection features '00s-inspired biker styles, washed-out denim looks, and oversized bomber jackets in contrast to delicate and feminine crochet pieces. Dive into the collection and embrace the inner duality within you.
Casual Friday: The Encore
Pacemaker
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Pacemaker
The second round of Pacemaker's ‘Casual Friday’ collection is hitting the streets, taking the relaxed revolution to the next level. Walking in the laid-back steps of the first drop but adding a few fresh twists, it’s designed for those who mix, match, and remix their way into personal style. Stay chill and set the pace.
The essence of freedom
Kamila Šikl co-created by ABOUT YOU
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ABOUT YOU x Kamila Šikl
Introducing the first-ever collection with Czech influencer Kamila Šikl. Kamila's vibrant life is all about fun and fashion. This collection embodies all that – an essence of freedom and boldness that draws inspiration from nature's beauty. Explore the collection that will have you ready for any adventure.
We love curves
CITA MAASS co-created by ABOUT YOU
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CITA MAASS co-created by ABOUT YOU
Content creator, entrepreneur, and curvy community advocate Cita Maass launches her first collection co-created by ABOUT YOU. With a focus on curvy silhouettes, Cita’s collection is all about clothing that celebrates self-confidence and women’s beautiful curves. The range blends chic everyday essentials with trendy occasion wear. This collection proves that soft femininity can still be powerful. Embrace it.
Effortless elegance
Marie von Behrens co-created by ABOUT YOU
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ABOUT YOU x Marie von Behrens
Marie von Behrens Felipe's latest premium collection is a tribute to effortless elegance, inspired by her own versatile style. From blissful beach days to your daily coffee runs, these pieces are perfect for any occasion. Elevate your wardrobe with timeless styles that you will love to wear for seasons to come.
The loungewear collection
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, I'm thrilled to announce the launch of my new loungewear collection. Crafted for those who value comfort, style, and elegance, each piece is made from high-quality materials that offer unparalleled relaxation and a touch of luxury. Because you deserve the best. Yours truly, Guido.
A stargirl story
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx is back as “Stargirl” with a collection full of fashionable paradoxes. Inspired by a blend of balletcore and gorpcore, this range explores the space between romantic and rebellious aesthetics with her iconic Y2K touch. This drop is for the star girls who are dreaming big and dressing well. Shop the iconic collection!
Understated elegance
Toni Garrn co-created by ABOUT YOU
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ABOUT YOU x Toni Garrn
Toni Garrn is back! The supermodel, icon, and mom launches her second collection, reflecting her distinct style that serves as a testament to her impeccable taste. With simplicity and sophistication, the collection is all about dynamic textures, clean designs, and dreamy details. These will be on rotation in your wardrobe for decades to come. Don’t miss out!
Queens of the night
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is gearing us up for the party season with some seriously glamorous outfits – there's something for everyone. Discover the dazzling looks to celebrate in style.
A clear statement
Unfollowed x ABOUT YOU
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UNFOLLOWED x ABOUT YOU
Be who you want and wear what you want. In a world where endless possibilities abound, why limit your style? Edgy and comfy, daring, casual, and still 100% Unfollowed. The latest grunge-inspired collection features cozy knit styles, warm puffer jackets, and daring cut-outs blended with decorative stitching, lacing, and some sparkling pieces – there are no rules here. Ready to unleash your true style?
London unleashed
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
London unleashed
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
Beautiful nightmare
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx’s latest collection is a love letter to all the things that happen in the shadows of your dreams. She takes us on a journey where her unique style shines through once again. Another dance of duality – romantic and rebellious, with a femme fatale and 2000s undertone. Discover the collection and fall in love with all the details.
Empower yourself
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
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ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favorites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, feminine, and a little bit rock 'n' roll. From wool coats to lace blouses to sleek suits, there is something for every woman. Explore the collection here.
Cozy elegance
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Cozy elegance
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Sweet dreams
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx’s latest collection takes on a dreamy journey where her unique style shines through again. Only this time, it’s a dance of duality – feminine and whimsical, romantic and rebellious, with a mix of 2000s and 70s undertones, made for you to be fully expressive. Discover the drop and tap into your main character energy.