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ABOUT YOU Fashion Week

ABOUT YOU Fashion Week HUGO your way: Where fashion meets art
HUGO your way: Where fashion meets art356

A multisensory experience

At ABOUT YOU Fashion Week, the HUGO experience was a feast for the senses – blurring boundaries between art and fashion. With live music and mind-blowing visuals setting the vibe, the show flipped the switch and served up a blend of creativity and style. Just like HUGO Your Way does it, we were taken on a journey of endless creativity, empowering individuality and self-expression. Explore the collection here and master the art of style.