Calvin Klein Jeans: embracing the denim heritage

Cutting across age, shape and size, Calvin Klein Jeans has mastered the art of blending modernity, culture and fashion, while sticking to price tags that are unlikely to drain your pockets. With an array of superb cuts, styles and colours to choose from, this brand has what it takes to appeal to everyone. Best known for its wide range of jeans, you'll find mom jeans, skinny fit jeans, or something in the bootcut range, all made from top-grade cotton which contains 2% spandex, offering a great fit and adjustment options for maximum comfort. But there's more than just denim available. The label also features jumpers & knitwear, jumpsuits & overalls, as well as coats and dresses – all of which have caught the eye of celebrities such as Rita Ora and Lupita Nyongo, both of whom have rocked the brand to great effect. No matter what you kind of denim outfit looking for, you'll find it at CK Jeans!

The grand beginnings

Like many other businesses, Calvin Klein Jeans wasn't an instant success; in fact, it didn't even start with jeans. In 1968, the brand made its first step by opening a Calvin Klein coat shop in the York Hotel in New York City. Fashionable yet straightforward, targeted to attract a young audience, Calvin Klein's first full collection was a line of youthful yet understated coats and dresses. The following year, they appeared on the Vogue cover, one of the most popular fashion magazines – then and now. In the early '70s, the brand incorporated new categories into its catalogue, including sportswear, lingerie and blazers and, most notably, in 1974, their now-iconic jeans. Although they had originally targeted women, the late '70s saw menswear lines launched. The brand's famous logo – printed onto the back pocket of the jeans – was designed in the same period and became an instant trend not only for Calvin Klein but also for other denim brands. Calvin Klein originally described his brand's philosophy as "simple, comfortable but stylish clothes, with nothing over-the-top or extreme", and this ethos has been maintained throughout the brand's existence.

Rocking the Calvin Klein Jeans look

This label aims at producing standout pieces that are ideal for streetwear, casual wear or even for the celebrity red carpet. Want to showcase your curves? Wear skinny jeans with fitted shirts & tops and compliment your look with platform sock boots. In cooler months, keep warm in one of their down jackets, or beat the chill in one of the parkas. If you're looking for a feminine summer vibe, opt for dresses or skirts in light fabrics. For men, layer button-up shirts over classic tees for a relaxed weekend look or show off your guns in a tight tank and sweatpants. The brand is committed to a monochrome aesthetic, but you can always make it sassy by choosing a pair of mixed print jeans. Offering iconic yet straightforward designer styling with modern touches, Calvin Klein Jeans will always have something to please.