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Hunkemöller: Celebrating the feminine form

This popular brand has a charming backstory and history. The company was founded back in 1886 in Amsterdam by Wilhelm Hunkemöller and his wife Josephina Lexis, as a speciality shop selling corsets and bustles. In the years that followed, this family-owned business expanded its reach and operations, opening stores in Utrecht and Rotterdam. In 1974, the company changed its name from “Hunkemöller Lexis” to just “Hunkemöller”. By 1977, the company had expanded to Belgium and then later into Germany. Today, the brand has stores all around Europe and the Middle East, and in 2019 launched its first store in Shanghai, China. They are a one-stop-shop for all things related to lingerie, underwear, sleepwear, swimwear, sportswear and accessories. Model and television personality Sylvie Meis was the company’s original spokes model, but since 2016 Dutch model Doutzen Kroes has been the face of the brand. This prestigious enterprise has been the recipient of many awards over the years, including Women’s Health Germany Award for Best Lingerie Brand and Best RETA (Retail Technology Award) in the category Best Customer Experience.

The collections

The Hunkemöller extensive range of collections is enough to keep any modern women satisfied! The items are designed by a dedicated in-house team, and the products are then tested to maintain a high-quality standard. The designers are continually working on developing new products, and coming up with new innovations that are both affordable and of exceptional quality. They have you covered whether you are looking for everyday basics to special occasion items. Their wide range of bras and panties are sold separately and in sets. The lingerie collections contain exquisite items for those intimate, romantic nights in. When it comes to funky sports gear, they will get you motivated and looking the part, whether you are working out at the gym or at home, doing yoga or Pilates, skiing or just going on a run. Get poolside and beach ready with their swimwear collections, which includes standard one-pieces, bikinis and more specialised items like tankinis or crop tops. They even offer a range of maternity wear as well as exclusive collections such as Noir (lingerie and swimwear), HKMX (sports collection), Private (seductive lingerie), Bra Solutions, The Sylvie Collection and Marlies Dekker Collection (designer collections).

The Hunkemöller touch

This company has been designing with female aesthetics in mind for over a century. Their designs offer so much on so many levels: the lingerie is sophisticated, classy and elegant and includes pieces that suit everyone’s personal tastes, from more conservative to seductive to shapewear – and everything in between. Hunkemöller's products are finished in beautiful fabrics, colours and designs. They also are proudly inclusive; catering to real women of varying sizes. Their sports apparel incorporates bold designs and breathable, supportive fabrics, stocking all the essentials from sports bras to yoga pants and more. Their wide range of sleep/nightwear offers so many cosy options from pyjamas, nighties, robes and beyond. The materials used include satin, velvet, fleece, lace and more. They stock an awesome range of accessories as well, including sports accessories, beach accessories, beauty, makeup and perfume. They also frequently offer promotions, such as beauty promotions. Hunkemöller understands that the modern woman has many facets – from the bedroom to the boardroom and the gym – and they cater to this. The brand is celebrating the feminine form and female achievements, helping women all over the world feel confident and beautiful.