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ABOUT YOU Fashion Ball

POWERED BY PARTNERSHIP ABOUT YOU Fashion Ball
ABOUT YOU Fashion Ball4.325

A Secret Reawakens

Following the high-octane energy of ABOUT YOU FASHIONMANIA, this Autumn/Winter we're diving headfirst into a world of glamour and mystery. The ABOUT YOU Fashion Ball invites you to a surreal playground of whispers and shadows on September 26th at Hamburg's iconic Schmidt's Tivoli Theater. Experience captivating shows from brands like adidas Originals, LASCANA, HUGO, Guido Maria Kretschmer, Hoermanseder, and LeGer. Before the Nike Aftershow turns the night into an even darker, more untamed spectacle, you can mingle with exclusive guests at the pre-event space on Spielbudenplatz. Style speaks louder in the dark. Listen closely.

POWERED BY PARTNERSHIP ABOUT YOU Fashion Ball

An Icon Through Time with adidas Originals

The adidas Show was a musical journey that celebrated the adidas Originals Superstar as the original icon. The show honored the moment the Superstar left the basketball court to become a streetwear staple in the worlds of music and fashion. The featured outfits ranged from a classic black-and-white aesthetic to vibrant looks inspired by the 2000s. Sporty designs and sequins were blended together on stage, as the iconic three stripes united sport, fashion, and music.

POWERED BY PARTNERSHIP ABOUT YOU Fashion Ball
POWERED BY PARTNERSHIP ABOUT YOU Fashion Ball

A Metamorphosis in Motion with HUGO

At the ABOUT YOU Fashion Ball, HUGO presented a fashion show that showcased a metamorphosis from day to evening looks. The collection, in which outfits seamlessly transformed into one another, demonstrated fashion as the ultimate form of transformation. Classic fabrics met bold colors, blurring the lines between everyday wear and statement pieces. The core message was: Style is transformation, transformation is style.

POWERED BY PARTNERSHIP ABOUT YOU Fashion Ball
POWERED BY PARTNERSHIP ABOUT YOU Fashion Ball

A Dialogue of Form and Sound with LASCANA

The LASCANA show at the ABOUT YOU Fashion Ball 2025 was an emotional dialogue of movement and song. Singer Mulay and aerial performers blended with the flowing, sensual collection. From soft nude tones to deep Bordeaux, LASCANA presented a modern femininity that stands for strength, freedom, and the redefinition of one's own body.

POWERED BY PARTNERSHIP ABOUT YOU Fashion Ball
POWERED BY PARTNERSHIP ABOUT YOU Fashion Ball