Good vibes only!
Ciao Milano! Come with us on an unforgettable journey to the fashion metropolis and let yourself be enchanted by the latest trends of the season at the AY Fashion Week. Whether on the catwalk or backstage – experience the motto "WELCOME TO THE UNEXPECTED" from the digital Front Row. In addition to our exclusive and unique location, the diverse brand spaces in the AYFW Village and the international guest list, you can get the coolest looks from the shows directly sent to your home thanks to our Live Shopping Tool!