Ciao Milano! Come with us on an unforgettable journey to the fashion metropolis and let yourself be enchanted by the latest trends of the season at the AY Fashion Week. Whether on the catwalk or backstage – experience the motto "WELCOME TO THE UNEXPECTED" from the digital Front Row. In addition to our exclusive and unique location, the diverse brand spaces in the AYFW Village and the international guest list, you can get the coolest looks from the shows directly sent to your home thanks to our Live Shopping Tool!
At this year's fashion show, Puma offers a place where everyone can find their own individual place! Different characters, styles and people meet to turn the catwalk into a big street party with positive vibes – including a special act finale with singer Ana Kohler! Infected by the feel-good vibes? You can now discover the various looks of the Puma show in our store!