SECOND FEMALE: for every female
SECOND FEMALE is a Danish clothing brand offering contemporary womenswear for well-dressed women. Their individual take on Scandinavian chic incorporates a modern French touch to the label, so expect to see feminine silhouettes, elegant tailoring, hand-drawn prints and chunky knits throughout the collections. The label’s ideology is to create a modern-classic wardrobe that allows women to confidently own their personal style. You’ll find this label full of luxury fabrics, modern cuts and neutral palettes with a touch of pattern and print. The brand often teams up with popular stylists and influencers, collaborating with Swedish influencers and Danish fashion creatives, Mie Juel and Laura Lawaetz, on campaigns to showcase their latest collections. Described by themselves as contemporary-classic, SECOND FEMALE upholds the Scandinavian design ethos of effortless style with functionality and continues to produce those must-have items every season.
Copenhagen Street Style
SECOND FEMALE was founded in Copenhagen in 2000 by Preben Laust. The idea behind the label was to create sophisticated, internationally appealing designs with the ever-popular Scandinavian touch. The pieces were instantly popular and the brand became known for their luxurious staples and fresh take on a classic, feminine style. With Copenhagen as the location of the label's headquarters, the city holds a special place in their story and its designers are highly influenced by the city’s clean lines, urban-chic culture and street-style, which is visible throughout the collections. As of 2010, four long-termed collections are launched per year, slowing down fast fashion yet keeping modern classic at the core of this label. With a forward-thinking design team and CEO Lars Andresen, they have made moves into sustainable fashion. This is of huge importance to the brand and they offer multiple choices of sustainable fabric such as recycled polyester, organic cotton and Lyocell made with wood pulp, but without compromising on style. Today, SECOND FEMALE's success is multinational, with retail spaces in Northern Europe, Spain and the UK, totalling more than 700 locations.
Wearing SECOND FEMALE
This Scandinavian modern-classic label will ensure you open your wardrobe to easy-to-wear pieces that enhance your style and elevate your look. Their collections often contain earthy tones, with muted pinks, greys and solid blacks, and it seems this brand is made for layering. Why not try combining dresses with fitted roll-neck jumpers and cinch with a belt for original style and multi-seasonal wear. The label does a great range of smart culottes; team with a chic blouse and leather boots for stylish daywear that can take you from the office to the bar. With feminine tailoring being a signature style, it would be advantageous to look into their blazers and coats, which can help give your look that stylised finish. Utilise their well-made separates, such as by combining loose-fitting shirt blouses tucked into one of their trendsetting skirts. You’ll discover that SECOND FEMALE's beautiful collections include everything you need to create a well-edited wardrobe.
