The Look of the Night
At the ABOUT YOU Fashion Ball, HUGO unveiled a live fashion metamorphosis – an enchanting journey through the phases of a day. From slouchy dawn looks to sharp power tailoring, and finally to electrifying eveningwear, each look transformed seamlessly into the next, telling a story of style as transformation.
Through the interplay of shadow, light, and movement, the runway became a stage for magic. Tailoring was reimagined as an illusion – crafted with precision yet fluid in its evolution. Classic textures like tweed and herringbone met bold, contemporary colors, blurring the boundaries between everyday essentials and statement pieces.
