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Partners, highlights & more
ABOUT YOU Fashion Week 2024

Partners, highlights & more ABOUT YOU Fashion Week 2024
ABOUT YOU Fashion Week 2024439.664

Welcome to the Fashion Circus

The ABOUT YOU Fashion Circus took over Berlin on July 4th, leaving us with fashion fever and unforgettable highlights. You were invited to experience the excitement of the funfair before the shows, followed by the digital front-row spectacle where the runway extravaganza meets your favorite brands, the season’s hottest trends, and pieces that perfectly fit your vibe. What an experience!

Blending fashion and art with HUGO

The HUGO experience was a feast for the senses – blurring boundaries between art and fashion. With live music and mind-blowing visuals setting the vibe, the show flipped the switch and served up a blend of creativity and style.

Partners, highlights & more ABOUT YOU Fashion Week 2024
Partners, highlights & more ABOUT YOU Fashion Week 2024

Photo fun frenzy with KIKO

KIKO's photo area was a hit, providing a fun spot for attendees to take pictures. Additionally, a fortune wheel with amazing KIKO beauty prizes offered more excitement and opportunities to win.

Partners, highlights & more ABOUT YOU Fashion Week 2024
Partners, highlights & more ABOUT YOU Fashion Week 2024

Effortlessly original with adidas

Adidas kept it effortlessly original and turned up the fun with a popcorn machine and a gripper game. The show itself was all about letting loose, having fun, and inspiring each other to live our own stories, let our individuality sparkle, and uplift one another.

Partners, highlights & more ABOUT YOU Fashion Week 2024
Partners, highlights & more ABOUT YOU Fashion Week 2024

Hair magic with Dyson

Dyson’s styling area was a sanctuary for beauty enthusiasts. Offering top-tier hair styling services, attendees left feeling fabulous and ready to strut their stuff.

Partners, highlights & more ABOUT YOU Fashion Week 2024
Partners, highlights & more ABOUT YOU Fashion Week 2024