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Discover elegant chic at Selected Femme

Selected Femme have mastered the pared-down look. With their roots firmly in Scandinavian style, their range of clothing and footwear has a minimalist quality that is utterly tempting. Invariably in step with the latest looks and fashions of the moment, the brand also manages to capture classical shapes and styles. Stock up your wardrobe with elegant trousers and skirts that give you a sleek silhouette that’s right for every event. Add in shoes and boots with chunky soles to create an on-trend flair. When it comes to blouses, shirts and dresses, it’s the incredible fabrics that catch the eye. For the jackets and coats, the joy comes from little details such as the quirky button or zips. Quality is always at the forefront of the products, both seen in the finishing and the materials used. Men haven’t been forgotten – Selected Homme offers guys the clothing they long for with the same values and ideas as the women’s brand.

A company of the 80s

Selected Femme, and its companion company Selected Homme, are part of the international Bestseller brand. Bestseller is a multi-billion enterprise owned by Holch Provslen, a Danish businessman who first launched the brand in 1975. Originally the focus was purely on women’s fashion, and they offered clothing that was current and highly sought-after. Menswear, teens’ clothing and kids' clothing was added over the following years as Bestseller grew. Today, the group is made up of 20 popular high-street brands including Jack & Jones, Vera Moda and ONLY. Selected Femme was created in 2008 and introduced into the group. It was added to provide modern clothing with traditional values and a fresh, Nordic feel. The line is sold in 2,600 stores around the world and has a strong following of customers. The items in the collection are often purchased to be worn at work or for semi-formal events when an outfit to impress is needed.

Wear Selected Femme from morning to night

The dresses in the range are hard-working – they can be worn to work, for dinner dates or on nights out. Pair them with sandals, and you’ve got a warm-weather outfit that’ll keep you cool. Pull on a pair of knee-length boots and a cardigan, and you’re ready for the winter chills. The blouses are powerful enough to carry your whole look so pair them with plain black trousers or one of the simple pencil skirts. Choose a top with striking fabrics such as polka dots or stripes – there are plenty to choose from with this brand. The shoes and boots in the collection are masculine in style and; when worn with feminine between-seasons jackets, the mix is powerful. A neutral colour palette gives you plenty of options when it comes to putting together an outfit. The Selected Femme online shop gives you sharp shapes in shades and tones that lend themselves to all occasions, their products will earn their place in your wardrobe.